The invention of the Internet has led many businesses into a world, where virtual communication with customers may be the only communication available to them. …
There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …
Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …
Consumer Surplus is defined as the difference between the price a customer is willing to pay for a product and the price that he actually ends up paying. When …
This is the first article under the topic “Electronics“. Here, some of the basic concepts are introduced and they will be discussed in-detail in my …
Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure from generic …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
Effective communication within an organization requires sound strategies and clear objectives. Communication is a critical function in organizations of all …
The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …
Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …