Marketing

Top 05 Mistakes Sri Lankan Brands Make on Twitter

It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri …

What is #FASL on Twitter?

This is an addition to the post  #FASL – ‘Follow a Sri Lankan’ on Twitter – Let’s Encourage it by @gihangamos. If you have been using Twitter …

Sandwich Model of Marketing : An Example from KIK Cola

“Preface: This post is not intended to carry out any sort of marketing for any organization. It is posted with the intention of explaining the model to …

Marketing Myopia

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in …

PESTN Analysis

PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the …

Experiential Marketing

Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase …

How to Evaluate Market Segments?

Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the …

How to Add Human Factors in Virtual Communication.

The invention of the Internet has led many businesses into a world, where virtual communication with customers may be the only communication available to them. …

How to Value Brands?

There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …

Financial Management of Brands

Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …