Thereby, taking the following steps to add human factors in virtual communication will unquestionably add value to the customer’s experience. Which in term will bring in more business.
Adding a video to the main site of the organization for its visitors to play that will welcome visitors to the site and provide a quick overview of what they can find on the site and where to find it, will prove to very effective. It is important to keep the video short for a maximum of two minutes and make it very innovative. Service-based businesses especially could use the video to allow visitors to connect with the service provider and get a feel for the provider’s personality and an overall sense of how the company will benefit them.
Through the inclusion of profiles and bios convey the human side of the business. This means to include the professional bios for the top executives of the corporation. This could include head shots and a short message written by the corporate heads describing the professional experience as it relates to the business to add a personal touch. This helps visitors connect with the organization and the people running it,
Blogs can share information that is written from a first hand point of view. Communicating with visitors by sharing stories and experiences they can relate to helps create a human side to the business. Employee blogs are a way to interact with current customers and prospective ones.
Providing a chat service, Email, phone lines is vital in virtual communication. It is also important to man these modes of communication at all times and provide prompt answers.