Tag Archives

Top 05 Mistakes Sri Lankan Brands Make on Twitter

It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri …

What is #FASL on Twitter?

This is an addition to the post  #FASL – ‘Follow a Sri Lankan’ on Twitter – Let’s Encourage it by @gihangamos. If you have been using Twitter …

Sandwich Model of Marketing : An Example from KIK Cola

“Preface: This post is not intended to carry out any sort of marketing for any organization. It is posted with the intention of explaining the model to …

Marketing Myopia

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in …

The Roles of Marketing and Finance in International Business

Marketing is one of most important factors of operation for MNC. Marketing process identifies profitable areas in resource should be more focused, increases …

PESTN Analysis

PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the …

Experiential Marketing

Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase …

How to Evaluate Market Segments?

Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the …

How to Add Human Factors in Virtual Communication.

The invention of the Internet has led many businesses into a world, where virtual communication with customers may be the only communication available to them. …

How to Value Brands?

There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …