Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …
Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure from generic …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …
Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …
In broad terms Goods and services are can be defined as any product that can satisfy human needs and wants. Even thought there are differences between goods …
It wasn’t not long ago online shopping joined the history. Now, the mobile revolution promises to repeat the same with the “anywhere …
Goods and services aims at fulfilling customer needs. Examples of goods are books, foods, clothes and so on. Examples for services would be hair dressing, …
Consumer buying behavior is about the study of customers who purchase goods and services for the final consumption. The buying behavior of a consumer can be …
Consumer buying is where the final consumer buys goods and services for the personal consumption. In other words consumer buying means the day to day purchases …