Human Resource Management (HRM) is set of organizational activities aimed at effectively managing and directing human resources/labour towards achieving …
This tutorial is going to explain you all about how the balance sheet elements are formed and formula to calculate capital is formed. Story is named is …
In modern business era firms go beyond their geographical boundaries and start operations outside their home country by setting up subsidiaries. A firm …
Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the …
Change is the only constant in the world and organizations need to manage change in order to survive in the market place. There are …
Few decades back computers were considered to be a luxurious good where as nowadays Information Technology (IT) and computers are increasingly becoming a …
There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …
Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …
Consumer Surplus is defined as the difference between the price a customer is willing to pay for a product and the price that he actually ends up paying. When …
Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure from generic …