The Total product concept refers to the bundle of services offered by a product/service. As an example for fitness equipment total product can be explained …
There are many definitions of communication. Out of which the most widely accepted being, By Eric Moonman, The Manager and The Organization. “Communication …
Small, Simple, Seamless ! ‘Web Matrix’ is a free tool released by Microsoft for the rapid development to develop web applications in Microsoft Internet …
Did you know that Microsoft reserves nearly 20% of your bandwidth for their own purposes like Windows Updates, sending error reports, and similar services? Yes …
Since it’s specifically difficult to identify the reasons for or factors that contribute to inflation, many theories and concepts have been introduced for …
Normalization is the process of efficiently organizing data in a database, and the goal of the normalization process is to eliminating redundant data (storing …
Many years ago marketers were practicing one to one marketing and they produced goods based on the specific requirements of the customers. With the …
Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass …
What is EU crisis? EU crisis is the deflationary and fiscal deficit situation which is currently taking placing at European Zone which is identified as a side …
Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern …