Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to …
CRM can be defined as a frame work to identify, attract, satisfy and retain profitable customers by managing effective relationships in order to achieve …
Segmentation refers to “the identification of likeminded clusters of consumers who can be expected to behave in similar ways, making similar ways decisions …
Product Position is defined as “the place the product occupies in consumer’s mind in relative to competing products”. Companies use product …
The Total product concept refers to the bundle of services offered by a product/service. As an example for fitness equipment total product can be explained …
Many years ago marketers were practicing one to one marketing and they produced goods based on the specific requirements of the customers. With the …
Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass …
Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern …
Selling concept applies where the company makes aggressive selling effort by utilizing large scale promotions and offers. Selling believes that customers will …
The moderen marketing is a result of evolution of the concept of marketing philosophies and there are 5 types of marketing concepts that can be identified. …