Intraprenurship is a combination of  entrepreneurship and management skills. Entrepreneurship is defined as the process of making money, earning profits and increasing the wealth while posing characteristics such as risk taking, management, leadership and innovation. (Read the article on “What is Entrepreneurship”) Entrepreneurship is based on above mentioned key characteristics and it is agreed that entrepreneurs create job opportunities for the management staff who manage the day to day business activities of the business venture commenced by the entrepreneur. However, with the increasing level [...]

Organizational Development is a long term effort to improve the organization’s problem solving and renewal processes, particularly through more effective and collaborative management of organizational culture, often with the assistance of a change agent or consultant using theories, technology of applied behavioral sciences. The soul purpose of OD is a systematic approach focused on the improvement of organizational processes to achieve optimum productivity through effectiveness and efficiency. The Organizational Development Process Stage 1 Diagnostic phase [...]

JIT in time concept was initiated in Japan making the Toyata as its mater piece. JIT is system whether company starts manufacturing/purchasing once the customer orders the good effectively making zero inventories. In other words, in a JIT environment materials are purchased and produced as and when it is needed. The whole idea is based on the phrase provide the goods just in time as promised when the order is placed by the customer. The [...]

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in 1960. Simply Marketing myopia refers “focusing products rather than customer “. It is an advertising strategy which doesn’t actually focus on the needs and wants of consumers, but the desires of a company to sell the specific goods or services in the market. Marketing myopia can change a company’s [...]

PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the strategic management process an organization needs to analyse the environment and identify its strengths, weaknesses, opportunities and threats.