Buzz marketing involves creating a trend among people through word of mouth to generate sales for a product. In other words, markets create a …
As the name Multi National Companies (MNC) implies MNC is a firm that has a worldwide approach to production and its market or a firm which has its operations …
As discussed earlier viral marketing is a form of word of mouth marketing which is carried out using online means. (Click here for the Introduction to …
Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to …
When the firm produces in large scale it will experience benefits of mass scale production and as a result average cost per unit will reduce up to a certain …
Insurance is known as a risk transference strategy where a firm/person transfers a risk of significant potential loss to another party by paying a premium in …
Sarbanes-Oxley Act was introduced to USA financial reporting legislation in 2002 and set of regulations were prepared by Senator Paul Sarbanes and Michael …
CRM can be defined as a frame work to identify, attract, satisfy and retain profitable customers by managing effective relationships in order to achieve …
Segmentation refers to “the identification of likeminded clusters of consumers who can be expected to behave in similar ways, making similar ways decisions …
Product Position is defined as “the place the product occupies in consumer’s mind in relative to competing products”. Companies use product …