Tag Archives

Experiential Marketing

Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase …

What are the Characteristics of a Good Strategy?

Strategy can be defined as a means to achieve desired objectives of a firm. Managers are responsible of making the strategy for the organization and they wish …

How to Value Brands?

There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …

Financial Management of Brands

Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …

Challenges to Branding

Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure¬†from generic …

Branding Strategies

Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …

Strategic Importance of a Brand

The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …

Elements of a Brand

Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …