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Three Reasons Why Brands Should Not Automate Social Media

With social media companies booming in the industry, it has become a common practice for brands to automate their social media posts where they use scheduling …

Introduction to Public Debt (Part 02)

This article is a continuation of Introduction to Public Debt (Part 01) With the high level of surging public debts the discussions about defaults are rising …

Introduction to Public Debt (Part 01)

Public debt indicates the amount of outstanding debt instruments that are issued by the government anytime during the past but not yet repaid. (Seater, 2008) …

What can Harm Your Online Reputation?

Your online activities are  no longer considered as isolated from your real life personality. This gives rise to a serious issue of managing online reputation …

Does Race Matter in the Choice of Popular Music among Youngsters?

In analyzing the effects of popular music and its effect on the education of youngsters, culture, race and the identity plays a major role. The preference for …

Role Played by Identity in the Choice of Popular Music among Youngsters and Its effect on their Education

Identity of youth is another factor affecting the choice of music among youngsters and its impact can be analyzed in following manner. According to Frith, …

Cost Units and Composite Cost Units

The term “Cost Unit” can be defined as a unit of product or service in relation to which costs are ascertained. As an example cost unit for a mobile …

Why Did Google Buy Motorola?

It was shocking to hear that Google bought Motorola Mobility Inc. by paying USD 12.5 Billion which is considered as big money in today’s terms. The trend …

What is Intrapreneurship?

Intraprenurship is a combination of  entrepreneurship and management skills. Entrepreneurship is defined as the process of making money, earning profits …

Top 05 Mistakes Sri Lankan Brands Make on Twitter

It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri …