Your online activities are  no longer considered as isolated from your real life personality. This gives rise to a serious issue of managing online reputation as even a tweet containing less than 140 characters is enough to spoil your reputation. It could be a presence of a brand or your personal presence online, it is a must to manage your online reputation. Online reputation is directly linked with any activity you do online including blogging, [...]

In analyzing the effects of popular music and its effect on the education of youngsters, culture, race and the identity plays a major role. The preference for music among students differs from race to race and it can be demonstrated as follows. Radano and Boholman (2000) explains the relationship between race and the music as race lives in the house of music so that music is full of racial connections. They explain that the popular [...]

Identity of youth is another factor affecting the choice of music among youngsters and its impact can be analyzed in following manner. According to Frith, (1996) popular music reflect and represent the people and their way of life and in examining social identities, a problem in encountered where there is no means track the connections back from the work to the social group who produce and consume the life style music. In choosing the popular [...]

The term “Cost Unit” can be defined as a unit of product or service in relation to which costs are ascertained. As an example cost unit for a mobile telecommunication provider would be call minutes. Cost unit can be tangible and intangible in nature. Examples of tangible cost units are garments produced at apparel manufacturing firms, loaves of bread produced at bakeries,  bars of soap produced by soap manufactures. However, to handle the large bulk of cost units and to [...]

It was shocking to hear that Google bought Motorola Mobility Inc. by paying USD 12.5 Billion which is considered as big money in today’s terms. The trend in the modern business world is such that manufacturing organizations shift towards service industry to safe guard their profit margins from competitive forces.  Fine.. Then Why did “Google” ; one of the most innovative service firms in the world, acquire Motorola  which is an old fashioned handset manufacturer..? There are many [...]