Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in …
Income Hypothesis is mainly about observing consumers’ behavior proportional to their income. This can be divided into three main categories. Permanent …
Marketing is one of most important factors of operation for MNC. Marketing process identifies profitable areas in resource should be more focused, increases …
Cultural cluster approach This based on where people are located in the world. Such as, Nordic, Germanic, Anglo, Latin American, Far Eastern and Arab …
Public law is the situation which nations interact according to a common legal framework where private law applies to the individuals in the nation states. The …
Country analysis is a prerequisite for expanding operations globally and the back bone of decision making. The general economic data a company must consider …
Two major categories of international organizations can be divided organizations that having a global focus and those set up to meet the needs of particular …
PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the …
At the initial stage of strategic management process company needs to identify its current position and this is called as "situational analysis". (Refer the …
The demand for one currency into another decides the fluctuation of foreign exchange transactions. The foreign exchange markets have many different …