Branding involves complicated decisions to be made and financial management aspect of a brand can be explained as follows: Indicate in balance sheet as an …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …
Consumer buying behavior is about the study of customers who purchase goods and services for the final consumption. The buying behavior of a consumer can be …
Consumer buying is where the final consumer buys goods and services for the personal consumption. In other words consumer buying means the day to day purchases …