Minimum Variance Portfolio The minimum variance portfolio theory was adopted from the Portfolio Theory where the variance level of a portfolio is adopted to indicate the risk level of the portfolio. The variance portfolio is defined as a portfolio of assets which has a low beta value when compared to the beta value of the individual financial assets included in the portfolio. Beta value indicates the volatility of the portfolio indicating the risk level attached [...]

LinQ.lk is a URL shortener introduced to support Sri Lankan Social Media Freaks while preserving its value to reflect the true Sri Lankan spirit. There are many URL shorteners out there. But LinQ.lk stands as the only LK domained URL shortener functional right now which let Sri Lankans to shorten their URLs while reflecting their values attached to their country. Linq.lk is featured with facilities such as: Keeping the URLs short as possible where it appears [...]

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in 1960. Simply Marketing myopia refers “focusing products rather than customer “. It is an advertising strategy which doesn’t actually focus on the needs and wants of consumers, but the desires of a company to sell the specific goods or services in the market. Marketing myopia can change a company’s [...]

Income Hypothesis is mainly about observing consumers’ behavior proportional to their income. This can be divided into three main categories. Permanent Income Hypothesis (PIH) This was formulated by the economist Milton Friedman and it explains that changes in consumption behaviors are not predictable, as they are based on long-term income expectations of customers. The key conclusion is short-term changes in income have a very little effect on consumer spending behavior. In permanent income hypothesis model, [...]

I love to play dress up with my 8-yr-old daughter.  I put fancy clothes on her, do her make-up and hair, until… Our excitement turned to disgust when a I saw a bug on her hair.  If she had the bug, then I also play host, too.  And soon enough, my head starts to itch.  I have super fine hair and these bugs make my falling hair problem worse.  When I do nit-combing, seeing locks on the white sheet with [...]