Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass marketing there is no segmentation involved and the firm believes that all customers have simillar needs and they can be satified with the generic product. One to one marketing is where the firm offer customized solution by differentiation customer needs and treats individual customers separately with different offers. This is a modern customer [...]

What is EU crisis? EU crisis is the deflationary and fiscal deficit situation which is currently taking placing at European Zone which is identified as a side effect of the global financial crisis 2008/2009. The real asset prices of EU zone is decreasing drastically and the fiscal deficit (deficit in the public budget) in many countries has increased leading to increase in public borrowing level of the EU countries.

Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern marketing where marketing collaborates with internal and external factors to deliver better customer capturing value from customers. Holistic marketing includes 04 main dimensions and they can be described as follows: Internal marketing- This is where the company focuses on internal organization and carries out marketing activities internally. This include 03 sub elements

Selling concept applies where the company makes aggressive selling effort by utilizing large scale promotions and offers. Selling believes that customers will not buy goods and services unless the company makes large scale promotional offers and if the organization does not offer surely competitors will offer and drag customers.  Sellers argue that buyers naturally have buying resistance and have to be persuaded to purchase with effective selling offers. Selling is practiced mostly with unsought good [...]

Inflation can be broadly identified as a continues increase in the general price levels of a give country, over a certain period of time (relatively longer durations or period of time and countries in general price levels). In simple terms it is the persistent rise in the general price levels. However a temporary price increase or an increase in the prices of a few goods will not amount to inflation. Such situations will not amount [...]

The programming languages become handier when the user can create a link between two pieces of compiled codes operating from two different locations. In this example, a simple server that takes a text string from the client and returned in upper case is discussed. Hope this will give an overall picture about how socket programming work in JAVA. You do not have to be an expert in Java and all you need is a Java [...]