Intraprenurship is a combination of  entrepreneurship and management skills. Entrepreneurship is defined as the process of making money, earning profits and increasing the wealth while posing characteristics such as risk taking, management, leadership and innovation. (Read the article on “What is Entrepreneurship”) Entrepreneurship is based on above mentioned key characteristics and it is agreed that entrepreneurs create job opportunities for the management staff who manage the day to day business activities of the business venture commenced by the entrepreneur. However, with the increasing level [...]

Organizational Development is a long term effort to improve the organization’s problem solving and renewal processes, particularly through more effective and collaborative management of organizational culture, often with the assistance of a change agent or consultant using theories, technology of applied behavioral sciences. The soul purpose of OD is a systematic approach focused on the improvement of organizational processes to achieve optimum productivity through effectiveness and efficiency. The Organizational Development Process Stage 1 Diagnostic phase [...]

It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri Lankan brands on Twitter timeline. However, many brands who are on Twitter make some common mistakes and let’s talk about those here . Tweets on Auto Pilot Many brands who are present on Twitter have a Facebook Fan Page and to save time most companies tend to [...]

This is an addition to the post  #FASL – ‘Follow a Sri Lankan’ on Twitter – Let’s Encourage it by @gihangamos. If you have been using Twitter regularly, you must have seen the #FASL hashtag appearing on your timeline with some mentions in those Tweets leaving you with a queasion what is this #FASL. So what is this #FASL? #FASL (Follow a Sri Lankan) is a hash tag originated by Sri Lankan Twitter users to be [...]

“Preface: This post is not intended to carry out any sort of marketing for any organization. It is posted with the intention of explaining the model to users with an example.” Sandwich model of marketing/promotions involves 3 steps namely, Positive promotions at the beginning. Next, provide target audience with negative promotions/appeals. Finally, cover up the negative appeals with positive promotions/appeals. Even though this model sounds quite simple, it has many risk attached to it at its second stage as brands are [...]