This tutorial is going to explain you all about how the balance sheet elements are formed and formula to calculate capital is formed. Story is named is “The story of capital” and explains the concept of assets, liabilities and capital. Imagine.. A man wanted to start up a business on his own. Lets say he decided to set up a book shop. This how he financed his start up expenses. He had some savings of [...]

In modern business era firms go beyond their geographical boundaries and start operations outside their home country by setting up subsidiaries. A firm which operates in more than one country is known as a multi national company (MNC). When they enter into multi national operations they face many challenges such as managing human resources (HR) and managing their marketing activities. In this tutorial we focus on how can a multinational subsidiary form their policy and practices on HR management. Multi national subsidiary [...]

Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the market. [To read about introduction to market segmentation click here] As the second stage of the segmentation strategy we need to assess the viability of the segment. Marketers need to assess the effectiveness of  a chosen segment based on following criteria: Measurable The size of the chosen segment has to be measured in [...]

The invention of the Internet has led many businesses into a world, where virtual communication with customers may be the only communication available to them. Customers go to business websites to search for information, contact the business and place orders for products or services. So basically organizations at present are only a few clicks away from its customers. This reality makes it absolutely crucial for various organizations to maintain standards and up to date information [...]

Change is the only constant in the world and organizations need to manage change in order to survive in the market place. There are rapid changes occurring due to many reasons. Organizations need to identify change triggers (need for change) and take necessary steps to implement appropriate change processes. Change triggers can be broadly catagorized into 02 namely, Internal Change Triggers External Change Triggers Internal Change Triggers This is where the factors which are under the control of [...]