The demand for one currency into another decides the fluctuation of foreign exchange transactions. The foreign exchange markets have many different participants who differ from scale of their operations as well as objectives and methods of carrying away the functions.

Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase the good. In other words this is where the customer is asked to experience some aspect of the product/ sense the product at a free of charge and if s/he likes it they will engage in purchasing the product. Experiential marketing is practiced mostly in the FMCG (Fast Moving Consumer Goods). Typical [...]

Special Drawing Rights which is also known as SDRs were created by the IMF as a reserve asset in 1970. Apart from being an international reserve asset it plays the role of the unit of accounting for the transaction between IMF and it’s member countries. Basically the value of SDR was fixed in terms of gold and it is 1 SDR is equal to 0.888671 grams of gold of 35 SDRs being equal to 1 [...]

The International Monetary Fund (IMF) is the international organization which thoroughly oversees the global financial system by following the macroeconomic policies of it’s member countries, created by Bretton Woods Conference. These are the main aims of IMF. Helping out the member countries on monetary issues. Facilitate the expansion as well as balanced growth in international trade. Promote exchange rate stability. There are 186 member countries and membership in the fund is based on subscription to [...]

School of thought is the way of thinking about a subject matter and for a certain subject matter there can be more than one school of though. Entrepreneurship is defined as the process of making money, earning profits and increasing the wealth while posing characteristics such as risk taking, management, leadership and innovation. (To read more about What is Entrepreneurship click here) Many scholars have interpreted  Entrepreneurship in many ways resulting in maany schools of thought [...]