PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the strategic management process an organization needs to analyse the environment and identify its strengths, weaknesses, opportunities and threats.

When it comes to “bottom line” of a business all what we recall is the profit of an organization and now new concept introduced called “triple bottom line”

At the initial stage of strategic management process company needs to identify its current position and this is called as “situational analysis”. (Refer the Strategic Management Model) There are many tools to perform situational analysis and some of the widely used tools re PEST analysis, Porters 5 forces model, Porters Value chain, Customer profitability anaylysis, leadership analysis, SWOT analysis and so on. In this tutorial we are going to learn about the 4C model of situational analysis introduced by Japanese Scholar Kenichi Ohmae. This model integrates all other model and it is a simple model to understand.

The demand for one currency into another decides the fluctuation of foreign exchange transactions. The foreign exchange markets have many different participants who differ from scale of their operations as well as objectives and methods of carrying away the functions.

Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase the good. In other words this is where the customer is asked to experience some aspect of the product/ sense the product at a free of charge and if s/he likes it they will engage in purchasing the product. Experiential marketing is practiced mostly in the FMCG (Fast Moving Consumer Goods). Typical [...]