Marketing is one of most important factors of operation for MNC. Marketing process identifies profitable areas in resource should be more focused, increases the sales revenue, generates profits etc. The basic marketing mix consists of these four interconnected functions which we name as ‘Four Ps’. Those are Product, price, promotion and placement. When developing a successful international marketing program the firm has to make several key decisions and the first two crucial questions the MNC [...]

Cultural cluster approach This based on where people are located in the world. Such as, Nordic, Germanic, Anglo, Latin American, Far Eastern and Arab countries. Edward Hall’s low – context, high – context approach This categorizes in terms of how the individuals or the societies communicate and what is required in order to successfully communicate. In low-context, the words used by the speaker explicitly convey the speaker’s message to the listener. In high-context, a conversation [...]

Public law is the situation which nations interact according to a common legal framework where private law applies to the individuals in the nation states. The legal system of a country basically based on one of four foundations. They are civil, common, bureaucratic and religious laws. Legal concepts relating to international business Sovereignty This expose, the individual nation has absolute power over the governing of their populaces and the activities which can be occurred within [...]

Country analysis is a prerequisite for expanding operations globally and the back bone of decision making. The general economic data a company must consider before expansion can be list as below. Size of economy Income levels Income distribution Personal consumption Growth and stability patterns Population Sector analysis Inflationary trends Extent of debt Exchange rate levels and policies Banking and financial markets Comparison of similar economies Tax systems Fiscal and monetary policy situations Competition

Two major categories of international organizations can be divided organizations that having a global focus and those set up to meet the needs of particular regions. GATT (General Agreement on Tariffs and Trade) was established in 1948, initially to reduce the trade barriers among its founding members. The members of GATT created the World Trade organization (WTO) in 1995 just to improve the scope of the trade agreements. General Agreement on Trade in Services (GATS) [...]