Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in 1960. Simply Marketing myopia refers “focusing products rather than customer “. It is an advertising strategy which doesn’t actually focus on the needs and wants of consumers, but the desires of a company to sell the specific goods or services in the market. Marketing myopia can change a company’s [...]

Income Hypothesis is mainly about observing consumers’ behavior proportional to their income. This can be divided into three main categories. Permanent Income Hypothesis (PIH) This was formulated by the economist Milton Friedman and it explains that changes in consumption behaviors are not predictable, as they are based on long-term income expectations of customers. The key conclusion is short-term changes in income have a very little effect on consumer spending behavior. In permanent income hypothesis model, [...]

Jaws ratio is defined as the difference between the percentage growth in income and the percentage growth in expenses. It is a key indicator of financial performance of an organizations and it is been widely used as a tool to control the expenditure and increase the revenue level of the organization. The jaws ratio can be of 02 types namely, Positive Jaws Ratio Negative Jaws Ratio Positive Jaws Ratio Positive jaws ratios occurs at times [...]

Everyone wants to be rich. But how? That is a problem many people have. Therefore Tutebox plans of providing you with a series of tutorials which will let you manage your finances effectively and thereby make you rich. As the 1st today today we are going to present you about Income. What is income? Income is a cash inflow to you and there are several types of incomes. Many people struggle to manage the composition [...]

There are many types of taxes levied throughout the world. Income taxes This is determined according to a person or firm’s taxable income after adjusting the deductibles according to the law. Transaction taxes Taxes applied to transactions. Such as value-added taxes, excise taxes extraction taxes and tariffs. What is double taxation? When it comes to overseas operation the mar problems MNCs have to face are obey the rules of different taxing authorities and double taxation. [...]