It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri Lankan brands on Twitter timeline. However, many brands who are on Twitter make some common mistakes and let’s talk about those here . Tweets on Auto Pilot Many brands who are present on Twitter have a Facebook Fan Page and to save time most companies tend to [...]

This is an addition to the post  #FASL – ‘Follow a Sri Lankan’ on Twitter – Let’s Encourage it by @gihangamos. If you have been using Twitter regularly, you must have seen the #FASL hashtag appearing on your timeline with some mentions in those Tweets leaving you with a queasion what is this #FASL. So what is this #FASL? #FASL (Follow a Sri Lankan) is a hash tag originated by Sri Lankan Twitter users to be [...]

“Preface: This post is not intended to carry out any sort of marketing for any organization. It is posted with the intention of explaining the model to users with an example.” Sandwich model of marketing/promotions involves 3 steps namely, Positive promotions at the beginning. Next, provide target audience with negative promotions/appeals. Finally, cover up the negative appeals with positive promotions/appeals. Even though this model sounds quite simple, it has many risk attached to it at its second stage as brands are [...]

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in 1960. Simply Marketing myopia refers “focusing products rather than customer “. It is an advertising strategy which doesn’t actually focus on the needs and wants of consumers, but the desires of a company to sell the specific goods or services in the market. Marketing myopia can change a company’s [...]

PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the strategic management process an organization needs to analyse the environment and identify its strengths, weaknesses, opportunities and threats.