Few decades back computers were considered to be a luxurious good where as nowadays Information Technology (IT) and computers are increasingly becoming a necessity to run a business. Evolution of IT within a firm is an interesting area to be read on and many scholars have different ways of explaining evolution of IT within a firm. Nolan (1979) suggested a model to describe the evolution in IT with in a firm and he argued that [...]

As discussed earlier viral marketing is a form of word of mouth marketing which is carried out using online means. (Click here for the Introduction to Viral Marketing) Viral marketing is practiced by business organization who are engaged in e-commerce and many organizations have become a success stories by using viral marketing strategies. Hotmail.com is a the best example that can be quoted. Hotmail provided free sign up for users who were interested in obtaining an email account and they were [...]

Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to spread the message of product like how a virus is spread among computers which are networked. As an example, if an email message is sent passed to few audience from the target market they may forward it to others who have similar interest and the forward chain will keep [...]

With the expansion of technology the World Wide Web has inevitably become  not only a global source of information, but is also a place for commerce, a market place on its own. Considering the wide spread Internet access available now, businesses are now able to reach untouched potential customers. However, to maximize any business medium, one first needs to understand what the positive potential can be. Such is the positive potential that can be identified [...]